PERSPEKTIF BOUNDED RATIONALITY DALAM LOCAL WISDOM ECONOMY MASYARAKAT MELAYU SINTANG

AbstractThis study was conducted in Sintang District, West Kalimantan. This purposedto determine: 1) the local economic wisdom of Malay community, 2) thebounded rationality perspective terms achievement goals and, 3) termsof efficiency activity. The approach used is a qualitative approachwith type phenomenological research. Collecting data using interview andobservation techniques. informants snowball sampling technique.There are 11 which divided into 4 key and 7 supportinginformants, several documents relevant to results showthat implementation economy by itwas seen from aspect goal that umpanbenua, marriage customs terempoh accordance with rules traditions insociety so people get their own satisfaction after carrying out these activities. Inmaking special fabrics made based on typical Malaymotif, its meaning still felt users. Seen economicactivity, continental bait has been budgeted for thegovernment. In traditional weddings, themanufacture existing resources adapted thecapabilities community.Keywords: Bounded Rationality, Local Wisdom Economy,